PPC Management Services
With the digital marketing landscape changing in a surreal way, it has become more important than ever for businesses to look for effective ways of putting their brands in front of their audiences. While the fact that organic search results take months or years to improve remains in situ, people look for immediate results. Good news for them, PPC or Pay Per Click marketing is here to help.
What is PPC Management?
Pay-Per-Click or PPC management is the process of managing a company’s advertising over search and social platforms. A PPC Ad campaign helps achieve the benefits of advertising on conventional marketing channels at a lower cost.
Businesses usually hire marketing experts to run their PPC campaigns or outsource these projects to dedicated marketing agencies. At SEO Impacts, we execute PPC plans effectively to help increase your visibility in search and get you immediate results.
Our specialists perform the following tasks to run effective PPC ad campaigns.
- Keyword Analysis: Analyzing market trends to discover and target specific keywords and search phrases to generate business leads
- Channel strategy: Working on specialized online advertising channels, such as Google Ads, Bing Ads, paid social media channels, and affiliate networks
- Landing page optimization: Creating engaging content, optimizing it with appropriate keywords, and placing CTAs (Call-to-actions) where necessary
- Monitoring: Generating and analyzing search term reports to learn the most commonly used keywords and monitoring purchases on those keywords
- ROI analysis: Monitoring the total ROI and using it as a guide to determine the scope of investing in paid advertisements
- Competitive analysis: Monitoring the strategies and tactics executed by the competitors and determining what’s helping them dominate
- Negative match: Optimizing Ad Spend by skipping the users who are not likely to convert. For instance, a restaurant will not show ads to people who do not live in close geographic proximity.
- A/B Testing: Constantly split testing to optimize PPC ROI
Frequently Asked Questions
SEO Impacts PPC Management Services
We are your trusted partner in PPC marketing. We have worked with several businesses and companies and helped them increase their leads and improve conversions by running effective pay-per-click campaigns.
Over the years, SEO Impacts has acquired splendid expertise in PPC. We have sound knowledge and skillset in executing PPC campaigns flawlessly. We know what it takes to make a PPC campaign a true contributor to the online success of any business.
Our experts help you get quick online exposure through the following ad campaigns.
Google Ads
- Display Ads: Display ads are shown on videos, articles, and other types of web pages and are served on the Google Display Network.
- Search Ads: These ads allow your web pages to appear on the top of Google search results, thus, driving more traffic to your website. These are SERP listings featuring an ‘Ad’ badge.
- Shopping Ads: These ads display detailed information about the products you sell. These are created by setting up product information in Google Merchant Center and then creating Shopping campaigns or Performance Max campaigns in Google Ads.
Social Media Ads
- Instagram Ads: These ads are posts that you can pay for to reach a wider Instagram audience. These ads appear among stories, user feeds, Explore, and more.
- Facebook Ads: Facebook ads are advertisements that appear in the form of images, videos, instant experiences, carousels, and collections throughout the Facebook app. These ads are intended to promote your page, posts, or your website among the Facebook audience.
Amazon Advertising
Amazon Advertising is pretty similar to pay-per-click campaigns on Google. This advertising has become quite popular lately as it shows diversified ads across the Amazon platform. Working with this advertising option, you can buy video and display ads on Amazon.com, IMDB.com, Fire TV Sticks, Freedrive apps, Kindles, and other third-party sites and apps.
Retargeting PPC advertising
Retargeting PPC advertising targets users who have previously visited specific pages on your site. different platforms have different rules regarding retargeting. For example, Facebook uses ‘Pixel’ and LinkedIn uses ‘Insight Tag’ to help you retarget your audience. These tags can be managed through Google Tag Manager.