Technical SEO Services
The technical performance of your website is just as mandatory as other aspects. Technical SEO covers all the technical aspects of your website's performance and user experience. It plays a vital role in your website ranking, increases leads and boosts conversions.
At SEO Impacts, we have a dedicated team of technical SEO experts to take care of all technical aspects of your website. They have the skill and experience to remove errors and improve your website’s structure to make it your most valuable marketing asset on the web.
Technical SEO Services
Our experts perform a wide range of activities to make your website error-free and search engine-friendly from a technical viewpoint. Here is a list of technical SEO services offered at SEO Impacts.
Technical Site Audits
An effective technical audit goes a long way toward successful technical SEO. During an audit, we analyze several aspects of your website to determine glitches and room for improvement. The primary aim of this step is to identify all factors that could hinder your site’s optimization.
During this step, we identify off-page and on-page factors that may have resulted in a site-wide or page-specific penalty on your website. After removing all those factors, we perform recovery operations to bring your website back on track.
Website migration, regardless of how minor or major it is, can have a significant impact on your website’s organic traffic. With us, you can rest assured that your website doesn’t lose its organic footprint during a migration. Our website migration services include the following:
- SEO Migration
- Migrations to a new platform or hosting
- Google Tag Manager and Analytics migration
- DNS migration
Delayed website loading can lead to a higher bounce rate, further leading to lost conversions. At SEO Impacts, our team of SEO experts and developers ensures that your website loads in the shortest possible time without wiping out any element that you want to be visible on the page.
Core Web Vitals Optimization
You do not want your Google Page Experience score to be lower. This is why experts at SEO Impacts never overlook Core Web Vitals. We work on the following website metrics in this regard:
- Loading Speed
- Visual Stability
Structured Data Markup
Your website’s marketing performance depends pretty much on how reliably Google can retrieve up-to-date information from your website. For this purpose, you must ensure that your website has a highly optimized Structured Data Markup. Our experts use authentic tools to structure your data and make it machine-readable in the best possible way.
All your digital marketing efforts will be undone if you haven’t tracked your competition. With our competitor analysis services, you will be able to know what your industry counterparts are up to before their efforts to drag you down come into effect.
Do you have issues with website performance with the reasons unknown? That could be due to a lacking backlink strategy. Our experts perform effective backlink analysis to identify problems that could be affecting your website’s performance on the web. And when the issues are identified, they strategize and implement a customized backlinking plan to help you regain rankings.
Frequently Asked Questions
Is Technical SEO difficult?
Understanding technical SEO can be hard. But once you have that understanding, it isn’t quite difficult to master this skill. You may be an ideal fit for this job if you have a technical certification in computer sciences.
This is because technical SEO involves a fair bit of web development at some points. Adding or removing scripts, adjusting design elements, modifying layouts, and other site-related tasks can become tricky if you do not have first-hand knowledge of how website development works. For this reason, it is always imperative to hire or outsource your SEO to a team of digital marketing and technical experts.
What Does A Technical SEO Specialist Do?
A technical SEO specialist is fundamentally a pilot of the entire back-end ship of your website. Their primary job is to maintain sitemaps and reduce the server response time by keeping the website structure straightforward. They do this to ensure that your website allows Google’s and all other search engines’ bots to crawl through your website seamlessly for proper indexation.
Technical SEO experts also ensure that your website provides optimal user experience by performing the following tasks:
- Ridding the website of all undesirable effects
- Making the website accessible on any gadget or platform
Benefits of Technical SEO
Technical SEO is crucial because it helps with the easy navigation of your website and keeps it free of errors or glitches that prevent it from getting indexed and ranked.
Here are some essential benefits of technical SEO.
Increase Search Engine Ranking
As mentioned above, the foremost benefit of technical SEO is that it helps your website appear on the top of SERPs. Or, at the very least, you will want it to appear on the first page. Improving the technical structure of your website allows it to remain on the search engine’s radar.
Better User Experience
In this fast-paced world, users or consumers want everything available quickly and conveniently. With technical SEO, you can improve your website speed and reduce clutter on the pages, improving User Experience.
Enhances Website Security
Website security is a vital part of technical SEO; this is why SEO agencies prioritize securing their clients’ websites with secure socket layers (SSL). This protects your pages from being hacked and prevents pop-up ads.
Technical SEO involves tasks like creating an XML sitemap, optimizing the site structure, utilizing robot.txt, using pagination, and setting a URL structure. All of these tasks improve the crawlability of your website. (Crawlability of a website refers to how easily it allows search engine bots to crawl through its pages. These bots collect information from your website and play a pivotal role in its indexation and ranking.)
With Google giving more weightage to a website’s user experience on mobile devices, optimizing sites for small screens has become more imperative than ever. In fact, Google uses a dedicated “smartphone agent” crawler to index and rank mobile versions of websites. Using standard technical SEO practices, you can optimize your website for a large smartphone audience.
Boost Conversion Rate
Technical SEO involves improving site speed and structure and easing navigation, helping improve user engagement. This leads to a lower bounce rate and boosted conversions.
What are Core Web Vitals?
Core Web Vitals refer to specific factors that Google considers essential when analyzing the overall user experience of a web page. These are three factors that Google uses to analyze page speed and user interaction: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Now the question is: are Core Web Vitals important?
The answer is “absolutely”. Google has planned to make the user experience an official ranking factor. And for that, they already have the ground set to introduce a new signal that combines Core Web Vitals with other page experience signals. This will formulate a holistic metric that Google will use to analyze any web page’s user experience.
Aside from Core Web Vitals, other factors in the user experience metric include:
- Fewer interstitial pop-ups
- Protection from malware on your web page
Largest Contentful Paint (LCP)
Largest Contentful Paint refers to the time a web page takes to load its main content. More specifically, LCP is the measurement of the duration between clicking a page link and rendering the largest image or piece of content of that page in the browser. Generally, the LCP should be 2.5 seconds for 75% of page visits for an ideal experience.
First Input Delay (FID)
Cumulative Layout Shift (CLS)
Cumulative Layout Shift is the measurement of the extent of unexpected layout shifts during the lifespan of a webpage. This factor refers to the layout change when different elements of a webpage are loaded on the browser. The more significant the shift, the higher the CLS score.