Social Media Marketing Services
As of now, social media reportedly impacts the buying decisions of over 80% of consumers worldwide. This sums up pretty well how social media has transited from being a standalone tool to a multipronged source of commercialization and advertisement.
The dramatic growth of interactive digital channels over the last 18 years has taken social media to a level where it challenges the reach of mainstream channels. And with social media continuously trending upward, marketers look for the competitive advantage this channel has to provide for better engagement with their target audiences.
In other words, social media marketing has become one of the primary ways to make businesses boom.
What is Social Media Marketing?
Social media marketing is a business marketing strategy that involves the use of social networks in order to build a company’s brand, drive website traffic, and increase sales.
Aside from allowing companies to engage with their customers in a better way, social media marketing also involves using data analytics to help marketing professionals measure their processes and identify ways to improve engagement.
With so many social media platforms to work on, it can be challenging for businesses to identify which platform would suit their requirements in the best possible way. A digital marketing agency like SEO Impacts takes the hardship out of your online marketing endeavor and allows you to improve productivity by focusing on other business operations. Our social media experts are well-aware of the requirements of every social network and highly proficient in bringing your business into the spotlight in front of the right audience.
Frequently Asked Questions
A social media marketing strategy is a customized outline of a business’s social media goals, proposed methods to achieve those goals, and metrics to measure the campaign’s progress. This strategy should also list all your social media accounts – existing and planned – along with the goals you want to achieve with those accounts.
With over 12 million users scrolling through their preferred social networks’ timelines, social media has transformed into a platform of business marketing opportunities. More importantly, social media marketing has become an essential requirement of every small business and large organization out there.
In general, social media marketing is needed by every business looking to:
- Make their business marketing more effective and simpler
- Get a better insight into their audience
- Increase their website traffic
- Build a brand
- Build an audience that remains loyal to their brand
- Improve their customer service
Social media marketing is one of the fastest ways to sell your products and services and grow your business. For this reason, it has become a platform where businesses want to invest money and achieve extensive marketing advantages.
Here is why investing in social media marketing is worth it:
- Social media marketing amplifies your brand identity.
- It helps you get customer feedback real quick.
- It helps you collaborate with other brands to grow your business opportunities.
- Advertising on social media costs lower than running mainstream media campaigns.
- Several social media networks allow you to set up online shops.
- Social media marketing is an effective way to increase your brand awareness.
SEO Impacts is a professional digital marketing company that believes in empowering its clients with effective online marketing. Our social media marketing methodology is based on well-thought-out protocols that serve as a pathfinder helping us formulate successful campaigns. This enables us to help our clients get their businesses into the spotlight in front of their social media audiences.
Here is what we offer at SEO Impacts:
- Channel-specific social media services
- A solid social media strategy for our businesses
- Setting up profiles and accounts for effective branding
- Content creation for social media profiles, pages, and posts
- Content publishing schedules
- Research and analysis through the effective use of metrics and analytical tools
- Educating our clients on how to interact with their audiences
- Campaign management in real time
Social media marketing is a complete marketing strategy that involves promoting your business among real audiences and getting real leads. Hence, it can take a lot of time and effort to get your business the recognition it must have to thrive well. And even when you start seeing results, you must remain consistent with your efforts to ensure you do not lose your competitive edge.
Social Media Marketing Goals
Experts at SEO Impacts have a complete realization of why your business needs exposure to social media and the steps that must be taken to ensure that this exposure brings the maximum advantage. To take your business to the next level through social media marketing, we work on the following goals.
Build Strong Brand Awareness
Social media is among the top marketing channels to enhance brand awareness. This is because an average person spends more than two hours a day scrolling through their social network’s timeline. That makes social media one of the top places where you can get customers’ attention.
Our social media experts use metrics and analytics to track your business’s online presence and formulate strategies to spread its word. They monitor the following metrics for accurate measurements:
- Followers count
- The reach of social media posts
- Shares, mentions, and RTs
We use native analytics as well as third-party management tools to accurately measure your online presence on social media and identify growth opportunities.
Drive Targeted Audience
Your social media audience is an online community that listens to you, reads your content, and watches you. Now, driving your audience to stick around and, more importantly, convert would require adequate planning and implementation of a robust social media marketing strategy. This is where SEO Impacts comes in.
We help increase lead generation and improve ROI through the following steps:
- Identifying the social media behavior of your targeted audience
- Using the right tone to connect with your audience and get their attention
- Keeping an eye on trends and using appropriate hashtags to bring traffic to your posts
- Developing and sharing text, videos, and images to improve the interaction between your business and the target audience
- Engaging with your audience by promptly responding to their queries, concerns, and opinions
- Creating posts based on expert advice and sharing them more often
- Creating custom audiences and boosting your posts
- Using visually attractive designs for your social media profiles, pages, and multimedia posts
- Working with micro-influencers to reach a wider audience and increase your reach
Boost Website Traffic
SEO and paid search are the top ways of getting website traffic. But with the competition between businesses getting fiercer with every passing day, you do not want to miss the significant online traffic opportunity from social media.
We, at SEO Impacts, ensure that our social media marketing campaigns take your audiences directly to your web links. To do this, we use the following steps:
- Increasing the reach of every post and ensuring effective engagement
- Using social media platforms that bring maximum traffic to your site
- Adding referral links to your social media profiles
- Adjusting the frequency of social media posts to attract maximum traffic
- Sharing links to your web pages in social media groups
- Creating social media content that improves click-through rate
Our Social Media Marketing Services
Do you want your business marketing to conform to the modern paradigm shift and become more effective at how you interact, build, and exist online? Social media marketing services by SEO Impacts help you do just that.
With its intuitive mobile user experience and engaging features, Instagram continues to gain on its parent company, Facebook. Aside from posting short videos and stories, you can use this platform to build a loyal fan base and advertise your business. But with so many possibilities, features, and stiff competition, marketing on Instagram can be challenging without professional help.
At SEO Impacts, we help you get significant exposure on Instagram and increase convertible business leads. Our experts use their artistic sense and knowledge of optimization to establish your Instagram profile and craft posts and ads that tell your brand story most creatively.
With 1.8 billion active users, Facebook is one of the largest social media platforms. The marketing opportunity this platform has for businesses is not news anymore. Facebook ads are known well among businesses that require reaching specific consumer markets and finely targeting their audiences. Facebook is among the first platforms to bring forward the concept of social media marketing and provides advertising guidance like no one else.
That said, analyzing the marketing requirements through metrics and formulating marketing campaigns can be challenging. SEO Impacts social media marketing services can help by:
- Generating your engagement over Facebook through well-crafted organic and boosted posts
- Increasing referral traffic to your website through Facebook
- Providing robust feedback to your new and existing customers
- Collecting data about potential customers
LinkedIn ads provide a wonderful opportunity for lead generation. It is one of the best platforms where you can increase brand awareness and sell your products and services through contacts and connections. And with a specialized digital marketing company, like SEO Impacts, on your side, you can make the marketing process more targeted and effective.
Our social media marketing experts have unparalleled expertise in creating impressive LinkedIn profiles and running effective content marketing campaigns on the platform to give your business vital exposure in front of a knowledgeable audience.
With over one billion active users worldwide, TikTok continues to grow at a rapid pace. Not only does this platform allow a common user to become an overnight sensation, but it also helps businesses relay their brand message to a wider audience. That makes TikTok one of the best marketing platforms of this age.
However, advertising on TikTok can be tricky because it allows uploading short videos only. SEO Impacts brings creative minds together to formulate and implement advertising campaigns that will hook your TokTok audience.